Wordstreams "Top 20"-CPC-Keywords-Liste für Google Adwords lässt auch Rückschlüsse auf den deutschsprachigen Markt zu.

Foto: screenshot/google.com

Laut dem Internet-Marketing-Software Unternehmen WordStream kommen 97 Prozent der Google-Verdienste aus dem Werbegeschäft. Besonders einträglich gestaltet sich das Auktionsgeschäft rund um Google-Adwords-Keywords. Die dazu veröffentlichte Infografik lässt laut t3n.de auch Rückschlüsse auf den deutschsprachigen Markt zu.

Die zwanzig teuersten englischsprachigen Keyword-Kategorien mit dem höchsten Suchvolumen und dem höchsten Cost-Per-Click (CPC) sind:

1. Insurance (example keywords in this category include "buy car insurance online" and "auto insurance price quotes")
2. Loans (example keywords include "consolidate graduate student loans" and "cheapest homeowner loans")
3. Mortgage (example keywords include "refinanced second mortgages" and "remortgage with bad credit")
4. Attorney (example keywords include "personal injury attorney" and "dui defense attorney")
5. Credit (example keywords include "home equity line of credit" and "bad credit home buyer")
6. Lawyer ("personal injury lawyer," "criminal defense lawyer)
7. Donate ("car donation centers," "donating a used car")
8. Degree ("criminal justice degrees online," "psychology bachelors degree online")
9. Hosting ("hosting ms exchange," "managed web hosting solution")
10. Claim ("personal injury claim," "accident claims no win no fee")
11. Conference Call ("best conference call service," "conference calls toll free")
12. Trading ("cheap online trading," "stock trades online")
13. Software ("crm software programs," "help desk software cheap")
14. Recovery ("raid server data recovery," "hard drive recovery laptop")
15. Transfer ("zero apr balance transfer," "credit card balance transfer zero interest")
16. Gas/Electricity ("business electricity price comparison," "switch gas and electricity suppliers")
17. Classes ("criminal justice online classes," "online classes business administration")
18. Rehab ("alcohol rehab centers," "crack rehab centers")
19. Treatment ("mesothelioma treatment options," "drug treatment centers")
20. Cord Blood ("cordblood bank," "store umbilical cord blood")