Dacardi Impex, the Romanian importer of Austrian Power Horse and Red Force energy drinks, has doubled its sales in 2006.Last year, the company sold more than 2 million Power Horse and 4.5 million Red Force cans, up from a total of 3 million cans sold in 2005.
"I think the energy drink market in Romania is saturated in terms of varieties. Our interest is to concentrate our efforts on increasing the value and position of the two brands on the market," said Mihai Banea, general manager of Dacardi Impex.
The company estimates a 20 per cent increase in sales for this year, which could bring revenues of around EUR 5 million to the company.
The drinks are imported from Austria and then bottled by the company in Romania. Red Force is based on a recipe made by Dacardi Impex and specifically targets the Romanian market of low-cost energy drinks.